About Wild & Unbridled

Meet Paula

The woman behind Wild & Unbridled

Hey y’all, I’m Paula—a Texas girl with a deep love for Western style, Southwestern artistry, and jewelry that feels like it has a story to tell.

Wild & Unbridled began with a simple idea: bring together the pieces I love most—beautiful craftsmanship, Western spirit, and a little bit of wild. I’ve always believed jewelry can be more than something pretty. The right piece carries a sense of history, makes you feel like yourself, and gives an ordinary outfit a little more grit.

That’s what I look for when I choose pieces for Wild & Unbridled: character, quality, and the hands and stories behind them. Over time, the collection has grown beyond jewelry to include clothing and leather goods that share that same bold, free-spirited feel.

You’ll find me at rodeos and Western markets, meeting customers face to face, or behind the scenes balancing this dream with my full-time work. My husband, Keith, is part of the journey too—helping with the long drives, heavy lifting, and all the little things that keep Wild & Unbridled moving.

This business has grown because of the people who have found me along the way. Every visit, order, comment, and kind word means more than you know. I’m grateful you’re here.

Thanks for being part of the ride.

Be Bold. Be Brave. Be Unbridled.
— Paula

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